Social Network for a School
UI/UX
Strategy
Designed a school-focused social platform for clearer student and faculty communication.
View Social Network Case StudyProduct / Business / Technology
I make digital things make more sense. For the people using them and the business behind them.
I’m Vignesh. I co-founded 66pixels and I spend most of my time somewhere between a business problem, a product decision and the technology needed to make it real. I like work that gets used, not just presented.
SOME RECEIPTS
Co-Founder
66pixelsCo-founded the studio in 2025. I work across business development, strategy, delivery, product decisions and the systems behind the scenes.
Product + AI
Aurigene / Dr. Reddy'sBuilt an AI-powered business development platform for the commercial team, turning scattered information into something people could actually use.
Builder
Tools + internal systemsI ship small software when a real workflow needs fixing: public utilities, browser tools and internal systems for the studio.
WHAT I ACTUALLY DO
Figure it out
Turn a fuzzy brief into a problem we can actually work on.
Make the thing
Flows, interfaces, websites, prototypes and the annoying details between them.
Make it make sense
Positioning, messaging and systems so the product is understandable before anyone has to explain it.
Get technical enough
I like understanding the stack, APIs and constraints instead of throwing impossible ideas over a wall.
Use AI properly
Automate boring work, speed up thinking and build useful workflows. No AI confetti for the sake of it.
Keep it moving
Scope, calls, feedback, clients, decisions, follow-ups. Good work still needs someone to push it over the line.
SELECTED WORK
Scrutator: An Exam Grader
UX Research
Process
Developed a concept to streamline exam grading, reducing manual effort and improving accuracy.
View Scrutator Case StudyHOW I LIKE TO WORK
01
Start with the awkward question
What are we actually trying to change here. Not what page do we need or which feature sounds cool.
02
Make something early
A rough prototype beats three meetings about what the prototype might be.
03
Use the boring constraints
Budget, tech, time, existing habits. The real design usually starts after those show up.
04
Ship then get smarter
I’d rather learn from a real thing in the world than polish a theory forever.
THINGS I BELIEVE. FOR NOW.
A good interface should need less explaining than the meeting that created it.
Brand is not the logo. It is the pattern people notice after enough interactions.
AI is most useful when it quietly removes work nobody wanted to do in the first place.
Got something worth figuring out?
Could be a product, a brand, a website, a tiny tool or a problem you have not figured out yet. Send it over. If I can help, I’ll say how. If I can’t, I won’t waste your time.